Hello, I’m Roberto.
I’m a writer, editor, content strategist and SEO.
From Word to Product and Back Again
I’ve worked in multiple verticals doing content, marketing, brand storytelling, and more. In addition to writing, I also worked as an editor with hundreds of freelancers for such well-known brands as CBS, Time Warner, and Insomniac.
In more recent years, I’ve gone in-house to work on marketing products for companies. I developed content strategies for Sourcengine.com and established a content production site for the technology industry. Along the way I learned quite a bit about technical SEO, social media marketing and management, and brand reputation.
Some of the Amazing Companies I’ve Worked With
What I do
“I drink and I know things”
-Tyrion Lanister
Who I Am
“RAWRGWAWGGR!”
-Chewbacca
I currently work in the power sports industry managing seven unique sites (including cycleworld.com, motorcyclistonline.com, utvdriver.com, and dirtrider.com). I have prior experience in the technology sector (semiconductors) and entertainment fields.
I’m an experienced content manager who knows his way around a CMS (WordPress, Webflow, Arc, Kapost, Drupal) with a healthy dash of SEO analysis and strategy (GA, Google Search Console, ahrefs, Semrush, Screaming Frog).
When I’m not editing content and driving organic traffic to sites, I’m usually at a good coffee shop enjoying a nice pour over. In between all of this I enjoy the occasional stop at a taco truck.
If you’re looking for content and SEO strategy, copywriting, brand messaging, or editing … feel free to contact me and let’s talk.
Milestone
2021 – Octane Lending, Group Production Manager
2019 – Sourceability, Senior Manager (Content & SEO)
2018 – The Burn-In, Editor-in-Chief (A Sourceability product)
2013 – AXS, Content Marketing Specialist
Accomplishment
Developed content and SEO strategy for seven sites
Worked on Sourcengine.com UX/UI; developed content strategy
Established A technology sector news website and content production house
Managed freelance writers for AXS, CBS, Time Warner
“I love scotch. Scotchy scotch scotch. Here it goes down, down into my belly.”
-Ron Burgundy